Monday, October 13, 2008

So sorry that I haven't posted from the end of vacation yet...tasks just filled up my weekend and I ran out of time. But here's something to think about in the meantime. It will tie into my next post. I promise.

This is an excerpt from one of my favorite weekly newsletters from "The Wizard of Ads".

“Did you know that when you see the same thing over and over again, your brain uses less and less energy? Your mind already knows what it’s seeing, so it doesn’t make the effort to process the event again.

Just putting yourself in new situations can make you see things differently and jump-start your creativity.” – inside front flap, Iconoclast, by Gregory Berns.Dr. Gregory Berns is a heavyweight: he’s a neuroscientist, a psychiatrist, and the Distinguished Chair of Neuroeconomics at Emory University. His research has been profiled in the New York Times, Forbes, and the Wall Street Journal. His new book, Iconoclast, was published by Harvard Business School Press.

According to Berns, the tendency of the brain is to take shortcuts through categorization. “Categories are death to imagination… Often the harder one tries to think differently, the more rigid the categories become.

There is a better way, a path that jolts the brain out of preconceived notions of what it is seeing: bombard the brain with new experiences. Only then will it be forced out of efficiency mode and reconfigure it neural networks… The surest way to evoke the imagination is to confront the perceptual system with people, places and things it hasn’t seen before.”

So maybe this is why I always come back from vacation so inspired!


Amy T Schubert said...

your list of things you have been "meaning to post about" must be 8 miles long

Nancy said...

WOW! That is interesting... the brain is so fascinating! See you can teach an old dog (me) new tricks, I learned something new from you today and just maybe I can use that to help me stay young, which would be a blessing indeed!